Every year, IAPMEI awards the seal of excellence to several companies. This year 1.947 companies are awarded, in a ceremony to be held on the 20th February at the Pavilion Multiusos of Gondomar. Of the recognized companies, we would like to highlight the following five - Neomarca clients:
Learn what is necessary to guarantee an IAPMEI seal of excellence.
A highlight in the 2016 summary was the technology and the importance of a digital strategy in companies: 71% of SMEs consider it important to have a Digital and Social Marketing strategy, but the adoption is still embryonic for the majority. However, while recognizing digital technology as key to creating business opportunities and communicating, 25% of SMEs have admitted that they have no digital strategy at all.
According to data from 2016, SMEs are at an early stage of using social digital technologies and media. And when they do, e-mail is the elected channel! 92% of SMEs use this channel on a daily or weekly basis for marketing activities. Online presence through the website and Facebook are the natural evolution channels.
Click here to access the complete list of winners.